NBC'S THE OFFICE BITES COJO'S MAXIM UK FEATURE
10-11-05 THIS POST'S CONTENT IS RATED:



One of the cool things you notice when you do a lot of artwork for the largest men's magazine in the world, is that a lot of the humorous writing and ideas presented in Maxim soon get "borrowed" by other sources. Maxim is the king of it's demographic, so other media that appeal to the same demographic tend to be the ones more apt to be borrowers.

It's great fun to hear radio talk jocks make bits and humor material out of features they read in the mag. I have personally sat listening and laughing my ass off as I listened to Opie and Anthony or Preston and Steve taking features I have illustrated for Maxim and turning them into games or taking calls about similar experiences people have had, in relation to the ones I drew.

But, this is different. This is the first time I've seen one of my Maxim features transformed into a half hour of NBC prime time! Last week NBC'S THE OFFICE devoted the entire episode (the office portion of it at least) to their own take on THE OFFICE OLYMPICS. Any of you long time readers will remember the feature I did for MAXIM UK (A magazine I do regular work for) back in 2003-2004 titled OFFICE OLYMPICS.

It was a series of over a dozen illustrated Olympic-like events modified to be played in the average office setting, with detailed descriptions of the events and steps to stage your own version of Office Olympics in your office. The feature was so popular it was reprinted in around 12 different editions of Maxim around the world (Including America) and 10 languages and discussed on many radio shows, webzines, and blogs.

A FEW OF THE OPENING SPREADS FROM THE FEATURE AROUND THE WORLD.
In the episode of THE OFFICE titled "OFFICE OLYMPICS" which ran on October 4th, 2005 the bulk of the cast of THE OFFICE decided to conduct their version of Office Olympics while Michael (the boss, played by Steve Carell) was off buying a condo. I assume without directly saying "we are using an idea we read in Maxim" early in the episode Michael asks his secretary if she has forwarded his magazine subscriptions, in which she replies something to the effect of, "Yes, not to worry, your MAXIM SUBSCRIPTION'S address has been changed."

They played out the games, a few of which they had invented, but some were verbatim from the Maxim feature, including CAFFEINE RUSH which you can see illustrated below.


Thanks NBC. Your show was up until now crappy compared to the UK version. Now I will have to keep tuning in to see if we've helped supply you with any more of your material!

-( YOU CAN VIEW VARIOUS VERSIONS OF THE OFFICE OLYMPICS IN COJO'S MAXIM PORTFOLIO BY CLICKING HERE )-


Just another day in the life of an Art Juggernaut.

-Cojo

posted by -Cojo "Art Juggernaut"

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